You and your sign have been through some extreme weather conditions this winter. From sleet and snow to hail and strong winds, Mother Nature has not been kind. Although your sign is designed to hold up in almost any condition, regular maintenance is necessary to keep it looking its best. It has been a long winter, but as the weather is becoming more reasonable and less treacherous, now is a great time to do some Spring Cleaning!
A simple sign cleaning or restoration can make a world of difference to
the appearance of your signage. Customers who pass your business make assumptions about your products and services based solely on your signage. It may even impact their decision to stop in or just keep going. Shiny, clean sign faces and fully lit signs send the welcoming message that customers look for.
I encourage you to take a good look at all of
your signs and ask yourself the following questions:
Does my signage represent my business the way I want it to?
Has the bright sign that was first installed become a little dingy?
Is my sign dim or even not lighting at all?
If it’s time for a little Spring Cleaning. Flyway Signs & Lighting Service will gladly spruce up your sign. Call us today at (920)921-7181 to book our crew for a complete cleaning of your sign!
4 Reasons Why Churches Need Good Directional Signage
Today, we are featuring a fellow blogger who has made a very good point. It is all about the reasons a church should use directional signage, but we think that this is essential for any business out there.
In the blog, ArtRainer says the 4 reasons why you need good directional signage are:
- It is inviting
- It demonstrates hospitality
- It reduces stress among guests
- It helps volunteers
These are just a few of the great reasons for a business to have directional signage.
Not sure if you need directional signage? Try being a guest to your business; would you know where to go, not knowing what you know as the owner or employee?
To read ArtRainer’s Full Blog story, click here.
We would like to thank ArtRainer for explaining the importance of directional signage from an outside perspective.
It’s easy to get caught up in the day-to-day hustle of your business. You probably aren’t thinking big when it comes to signage, but you could be missing an opportunity to effectively and easily increase your sales: Digital Signage.
The LEDs in Electronic Message Centers (EMCs) are designed to be seen in sunlight or darkness to optimize advertising at any time of the day, and in any weather condition. That means that your sign is advertising for you 24 hours a day, 7 days a week, 365 days a year.
Up to 68% of all purchases are an impulse buy. Do you know what that means? It means that your business could increase its ROI with every passing car. A one-time investment in an LED digital display can deliver a faster ROI than any other marketing tool, and continue to increase your profits for years to come.
Here are a few ways an EMC can increase your bottom line:
- Merchants who install EMCs report increases in sales of daily specials of 15% to over 50%!
- LED message centers deliver the lowest CPM of any advertising medium available today – more efficient than yellow pages, mailings, TV or radio.
- Give your business a professional, technology-forward image and become a recognized community icon.
Let Flyway Signs help you make your digital dreams a reality. Get a free traffic appraisal or give our team a call at (920)-921-7181!
Today I came across this infographic about logos (courtesy of 123Print) and felt compelled to share it. It has some great statistics and examples, but the main takeaway for me is how using elements such as color and font gives off certain vibes and influences the way people perceive your company and your products and services. For example, do you want people to perceive your business as fun, or do you want them to get the feeling that what you offer is a luxury? It’s all in the logo!
As you take in this infographic, think of how well your logo is doing its job of brand perception. If you feel like there is room for improvement, don’t hesitate to contact Flyway Signs. Our in-house graphic design team has the experience to create a logo that will get your message across.
For most businesses, signage provides the first impression for your prospective customers. Getting it right can make the difference between someone passing your business by and someone stopping in. Carmen Sognonvi, a business owner herself, shares her tips on choosing effective signage in this video.
Flyway Signs offers a full range of signage and the expertise to help you choose signage that is right for you.
Contact us today at 920-921-7181 to talk to an expert.