Why Go Digital?

P1030295It’s easy to get caught up in the day-to-day hustle of your business. You probably aren’t thinking big when it comes to signage, but you could be missing an opportunity to effectively and easily increase your sales: Digital Signage.

The LEDs in Electronic Message Centers (EMCs) are designed to be seen in sunlight or darkness to optimize advertising at any time of the day, and in any weather condition. That means that your sign is advertising for you 24 hours a day, 7 days a week, 365 days a year.

Up to 68% of all purchases are an impulse buy. Do you know what that means? It means that your business could increase its ROI with every passing car. A one-time investment in an LED digital display can deliver a faster ROI than any other marketing tool, and continue to increase your profits for years to come.

Here are a few ways an EMC can increase your bottom line:

  • Merchants who install EMCs report increases in sales of daily specials of 15% to over 50%!
  • LED message centers deliver the lowest CPM of any advertising medium available today – more efficient than yellow pages, mailings, TV or radio.
  • Give your business a professional, technology-forward image and become a recognized community icon.

Let Flyway Signs help you make your digital dreams a reality. Get a free traffic appraisal or give our team a call at (920)-921-7181!


Flyway’s Biggest Loser Competition

Fun Fact: Did you know that in 1918 and 1934, the $500 bill was released as a small-size Federal Reserve Note? It was nicknamed the “watermelon note” due to the design on the reverse.


What does that have to do with anything, you ask?

Well, the team at Flyway Signs & Lighting kicked 2014 off with three common goals and one friendly competition.

The goals:  Lose weight, become healthier and win $500

The competition:  The Biggest Loser: Flyway Edition

We based the challenge on the popular weight loss show, but decided to compete on an individual basis instead of in teams. The winner of the competition will be determined by the largest percentage of weight lost, and one hard-working individual will take away a grand prize of $500 in cash (unfortunately we can’t get our hands on one of those $500 bills, so it will most likely be awarded in singles).

Weekly $10 raffles, recipe sharing and encouragement are added bonuses to participants.

The 12-week weight loss challenge began in mid-January and will wrap up at the end of March. With only 6 weeks into the competition we have lost over 80 pounds as a group!

This endeavor is part of an effort to promote employee wellness. Leave us a comment and tell us how you and/or your company is promoting a healthy lifestyle!

Jeff, our current front runner, posing with his Biggest Loser water bottle

Jeff, our current front runner, poses with his Biggest Loser water bottle

Close-up of the Biggest Loser water bottle decals

Close-up of the Biggest Loser water bottle decals

Project Spotlight: Mahoney’s Restaurant & Bar

Mahoney’s Restaurant & Bar is a local favorite in Oshkosh. They have earned a loyal following thanks to their comfort food and cocktails (two things every Wisconsinite loves), but they keep the menu fresh by adding a modern twist to otherwise traditional dishes.

Mahoney's Burger & Fries

You will find Mahoney’s at the top of the list on TripAdvisor, and the Flyway team was thrilled to partner with them when they moved into their new location at the end of 2013.  To transform the main entrance of the building, we combined a few different signage elements to complete the finished look.

  • Custom LED channel cabinet featuring the Mahoney’s “M” logo
  • Remote mounted LED channel letters (Mahoney’s)
  • Secondary LED channel cabinet (Restaurant and Bar)
Main Entrance Signage

Main Entrance Signage

 We also installed a smaller LED logo cabinet featuring the “M” above the patio/party room area. The Mahoney’s “M”, also featured on many of the windows and doors, are digitally printed vinyl graphics.

Patio/Party Room Signage

Patio/Party Room Signage

But we didn’t stop at the exterior. Flyway also helped customize the interior of the restaurant with vinyl graphics above the bar and bathroom signage.

Bar Graphics

Bar Graphics

If you haven’t experienced Mahoney’s yet, it is well worth a visit. On that note, Flyway will be giving away a $20 gift card on Valentine’s day. Click here to enter now!

Now Hiring: Marketing Intern

Flyway Signs & Lighting Service has an immediate opening for a paid Marketing Internship position. We are looking for a highly creative and motivated individual to join our team! The marketing intern will work on an array of projects focused on increasing our online presence and increasing sales of our most profitable products and services. Due to the wide variety of duties, the marketing intern must be a strong team player with a cooperative attitude. Additionally, the marketing intern must be a self-starter and exemplify strong leadership skills.


About Flyway:

Flyway Signs and Lighting is a full service sign shop based in Fond du Lac, Wisconsin that specializes in Electronic Message Centers, LED conversions and vinyl graphics.


Marketing skills / duties include, but are not limited to::

Website and blog content management

Social Media content management

Strategic marketing campaigns

Create sales tools and marketing materials

Prepare External Publications

New employee announcements

Utilize and maintain email distribution database


Other skills / duties:

Market Research / Analysis / Reporting

Public Relations / Brand Awareness




Pursuit of a Marketing, Journalism, Communications, or related degree

Strong creative and technical writing skills

Excellent communication skills

Proficient in Microsoft Office (PowerPoint, Word, and Excel)

Adobe Photoshop and Illustrator experience is a plus


Think you’re a fit? E-mail a resume to lauren@flywaysigns.com!

Want more customers? Good signage is key.

For most businesses, signage provides the first impression for your prospective customers. Getting it right can make the difference between someone passing your business by and someone stopping in. Carmen Sognonvi, a business owner herself, shares her tips on choosing effective signage in this video.

Flyway Signs offers a full range of signage and the expertise to help you choose signage that is right for you.

Contact us today at 920-921-7181 to talk to an expert.

Last Chance to win a $20 gift card to Benvenuto’s Italian Grill! Enter Now!

Enter here!

To celebrate our upcoming website makeover and Online Store, we will be giving away gift cards from our favorite local restaurants to our Facebook Fans. Our first winner will receive a $20 gift card from Benvenuto’s Italian Grill! Winner will be chosen on Friday, January 31st. That’s today, so scoot on over to this Facebook page and enter:

Out With the Old: A New Website for 2014

Flyway Signs & Lighting will soon fulfill one of our New Year’s resolutions with the launch of a brand new website!


This change (a long time coming, might I add) will bring a more interactive and convenient experience to our customers. The biggest upgrades to the site will be the online store and design tool.  These new features will let our customers shop for products that are ready to ship, upload their own design or use the design tool to customize a wide variety of products such as banners, apparel, and electronic displays. Stay tuned for the new site’s launch in February, but in the meantime you can get a glimpse of the site we will soon part with by clicking here.

What resolutions are you fulfilling this year?