Today I came across this infographic about logos (courtesy of 123Print) and felt compelled to share it. It has some great statistics and examples, but the main takeaway for me is how using elements such as color and font gives off certain vibes and influences the way people perceive your company and your products and services. For example, do you want people to perceive your business as fun, or do you want them to get the feeling that what you offer is a luxury? It’s all in the logo!
As you take in this infographic, think of how well your logo is doing its job of brand perception. If you feel like there is room for improvement, don’t hesitate to contact Flyway Signs. Our in-house graphic design team has the experience to create a logo that will get your message across.